BRIEF

Communicate in an interesting way to show that WeChat Pay HK will be available at Sun Hung Kai shopping malls and will be partnering with them in the near future. 

KEY VISUAL

We visually communicate the exciting things you can do at these malls by incorporating our headline into the visual to create something memorable.

LOOK & FEEL

 

We created a mini mall out of part of our headline, with interesting colours and lively scenery that will relate to the people of Hong Kong.

Credit:
Creative Director - Helen Sham

Creative Director - Buji Ng
Senior Art Director - Huey Wong

Senior Copywriter - Kerwin Choi

Illustrator - Mike Chan

© 2020 Charlie Yipp. design and direction portfolio. Hong Kong.

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