ProtectiveClean Sonicare

A social media OTV campaign for Philips' latest series of electronic toothbrush. Trying to converge people from using traditional toothbrushes to electronic ones, we make fun of low tech methods in a light hearted way.

Sonicare Lockup

Creative Director - Helen Sham

Creative Director - Buji Ng

Senior Copywriter - Kerwin Choi