Retro Brand Campaign
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Kraft is starting a campaign to recall people’s good old days with the brand. Kraft wants to create emotional touch with people that remind them of their Kraft memories. This will be achieved by bringing up people’s collective memories and showing candid moments of people’s daily lives with a warm and human approach.

Creative Director - Helen Sham

Creative Director - Buji Ng
Senior Copywriter - Kerwin Choi