Award winning work for the HKOTF in Young Kam Fan.

The HKOTF is launching a campaign to raise awareness among the new generation about organ transplant and cultivate a culture of organ donation.


From what I see, Queuing has taken a big part of the new generation’s lives, which is nothing compared to those people in need for organs transplant.

Roles and Responsibilities:


/ Ideation

/ Art Direction
/ Communications

KICK OFF

The campaign kicks off with collaborating with three big corporates, including Maxim’s Group, Cathay Pacific and Tao Bao. Once you sign up as a donor, we will offer you a fast pass.

Cathay Pacific:

Gets priority boarding and other privileges after becoming an organ donor.

Maxim’s Group:

 

Get a Fast Pass or getting a table quicker.

Tao Bao:

 

Get express delivery after registration.

/ WEBSITE

/ MOBILE

/ SOCIAL

We then officially announce the launch of HKOTF ’s quick registration website dontwait.com, a quick and simple website that allows people to reach the website easily with a catchy name and they would be able to complete the registration less than a minute.

 

Smart phones play a huge part in the new generation’s culture so we have a even cleaner mobile version of the website. 

 

In addition, There will be a digital timer recording the time people take for registration. People can share on social media and invite their friends to register.

KEY VISUALS FEATURING CELEBRITIES

A series of key visuals to show how celebrities have been able to registered efficiently.This explains and educate the new generation how quick and simple organ donation registration is.

We will put audio ad using celebrities’ voice in Spotify, asking users to sign up as donors and enjoy a three months free upgrade to Spotify Premium.

The wait for getting off work is a common culture among the new generation. By signing up as organ donor, your company commits for you to get off work on time for a week.

THE MORE DONORS,
THE LONGER CLOCKENFLAP IS

As a celebration at the end to reward people’s collective efforts in singing up as organ donors, the more time people spent on signing up as organ donors, the longer Clockenflap will be.

Credit:
Junior Art Director - Vivian Lin

© 2020 Charlie Yipp. design and direction portfolio. Hong Kong.

  • be
  • in
  • ig