White Label Digital Banking Concept For Traditional Banks
With the growing trends and needs for digital banks in the market, our team sees the value of creating digital-only financial products and services. As an initial exploration for the company's own product, we spent a week creating a quick concept of how a traditional bank would look transforming into a digital environment.
The initial art direction was meant to be something classic but with a modern touch. To present a traditional brand in a modern context, we pair a serif with a sans serif to bring up the well established and professional look of how a bank should look. In the design, we picked Rufina and DM sans to create such elegant combination.