Me.

Charlie is a multidisciplinary art director and experience designer with passion in branding, illustration and photography. 

After graduating from SCAD with a B.F.A. major in Graphic Design; minor in photography, he joined Ogilvy as an art director and has since been working on a diversity of both local brands and international brands, including clients like Cow & Gate, KFC, WeChat Pay, Kraft Heinz, Henderson Land Development, and Philips, etc.

With experience from the advertising and marketing Industry, at EPAM Charlie now works with clients and colleagues to create engaging digital and interactive experience. He has worked on projects for international brands such as DFS, La Samaritaine, Smartone, Citibank and Denso.

Reach. Me.

charlieyipp@gmail.com
852 9010 4947
linkedin.com/in/charlieyipp
be.net/charlieyipp

Senior Experience Designer
livi Bank, HK
2021 Jul - Now

- Design System for App Revamp
- Production selection and comparison
- User experience on transfer and FPS

Experience Designer

EPAM Continuum, HK
2018 Dec - 2021 Jul


- User Research
- User Flow and Journey
- Wireframes and Prototyping
- Digital Art Direction
- UI and Interaction Design

Junior Art Director

Ogilvy, Hong Kong

2018 Jul - 2018 Nov

- Branding and Art Direction
- Creative & Concept Development
- TV Commercial Art Direction

Savannah College of Art and Design (SCAD)

Bachelor of Arts, Major in Graphic Design

2013-2017

Savannah, Georgia

New York Festivals 2018

/// KFC - 200% Edible

Finalist, Packaging

ADC Awards 2018

/// KFC - 200% Edible

Silver, Packaging Design, Food Single

Young Kam Fan Awards 2017

/// Don't Wait

Silver, Integrated Campaigns

Representatives of HK4As to Young Spikes 2018 in Singapore.

Kam Fan Awards 2017

/// KFC - 200% Edible

Highest Ranking In Category, Promo & Activation

Silver, Promo & Activation Single use of Product and Package design

Silver, Design Single Packaging Design

Bronze, Media Single Best use of Small Budget

Bronze, Design Single Point of Sale

HOW International Design Awards 2017

/// Work The Waters

Merit, Branding

Indigo Design Award 2018

/// Chuan Po Po

Gold, Branding