Me.
Charlie is a multidisciplinary art director and experience designer with passion in branding, illustration and photography.
After graduating from SCAD with a B.F.A. major in Graphic Design; minor in photography, he joined Ogilvy as an art director and has since been working on a diversity of both local brands and international brands, including clients like Cow & Gate, KFC, WeChat Pay, Kraft Heinz, Henderson Land Development, and Philips, etc.
With experience from the advertising and marketing Industry, at EPAM Charlie now works with clients and colleagues to create engaging digital and interactive experience. He has worked on projects for international brands such as DFS, La Samaritaine, Smartone, Citibank and Denso.
Reach. Me.
charlieyipp@gmail.com
852 9010 4947
linkedin.com/in/charlieyipp
be.net/charlieyipp
Senior Experience Designer
livi Bank, HK
2021 Jul - Now
- Design System for App Revamp
- Production selection and comparison
- User experience on transfer and FPS
Experience Designer
EPAM Continuum, HK
2018 Dec - 2021 Jul
- User Research
- User Flow and Journey
- Wireframes and Prototyping
- Digital Art Direction
- UI and Interaction Design
Junior Art Director
Ogilvy, Hong Kong
2018 Jul - 2018 Nov
- Branding and Art Direction
- Creative & Concept Development
- TV Commercial Art Direction
Savannah College of Art and Design (SCAD)
Bachelor of Arts, Major in Graphic Design
2013-2017
Savannah, Georgia
New York Festivals 2018
/// KFC - 200% Edible
Finalist, Packaging
ADC Awards 2018
/// KFC - 200% Edible
Silver, Packaging Design, Food Single
Young Kam Fan Awards 2017
/// Don't Wait
Silver, Integrated Campaigns
Representatives of HK4As to Young Spikes 2018 in Singapore.
Kam Fan Awards 2017
/// KFC - 200% Edible
Highest Ranking In Category, Promo & Activation
Silver, Promo & Activation Single use of Product and Package design
Silver, Design Single Packaging Design
Bronze, Media Single Best use of Small Budget
Bronze, Design Single Point of Sale
HOW International Design Awards 2017
/// Work The Waters
Merit, Branding
Indigo Design Award 2018
/// Chuan Po Po
Gold, Branding