ITS WRAPPER EATIN’ GOOD
KFC DOUBLE DOWN
PACKAGING YOU CAN EAT
The KFC double down is a legend in its own lunchtime — all meat, no buns. We needed to tell the public this item was back on menu. With no bread to soak up all the juicy goodness, the Double Down can be a bit messy to munch. So we created a unique collection of delicious rice paper wrappers, each printed with edible ink in KFC’s signature Zinger flavour.
Our new wrapper added to the Double Down Legend, making it more popular than ever.
Roles and Responsibilities:
/ Stamp Design
/ Art Direction
Creative Director - Matt Nisbet
Creative Director - John Koay
Senior Art Director - Huey Wong
Senior Art Director - Elaine Chan