ITS WRAPPER EATIN’ GOOD

KFC DOUBLE DOWN
PACKAGING YOU CAN EAT

The KFC double down is a legend in its own lunchtime — all meat, no buns. We needed to tell the public this item was back on menu. With no bread to soak up all the juicy goodness, the Double Down can be a bit messy to munch. So we created a unique collection of delicious rice paper wrappers, each printed with edible ink in KFC’s signature Zinger flavour.

Our new wrapper added to the Double Down Legend, making it more popular than ever.

Roles and Responsibilities:

/ Typography

/ Stamp Design

/ Art Direction

Credit:
Creative Director - Matt Nisbet

Creative Director - John Koay

Senior Art Director - Huey Wong

Senior Art Director - Elaine Chan

© 2020 Charlie Yipp. design and direction portfolio. Hong Kong.

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